The Business Model Canvas is a one-page strategic template developed in 2005 by Swiss entrepreneur Alexander Osterwalder. It divides any business into nine interconnected blocks — customer segments, value proposition, channels, relationships, revenue streams, key resources, activities, partnerships, and cost structure. Now taught in MBA programs worldwide and used by 5M+ founders validating ideas, this mind map adaptation makes the relationships between blocks explicit rather than implicit.
The Business Model Canvas is a one-page visual template that describes how an organization creates, delivers, and captures value, dividing any business into nine interconnected blocks: Customer Segments, Value Proposition, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure. It was created in 2005 by Swiss entrepreneur Alexander Osterwalder as part of his PhD thesis at the University of Lausanne, and published in the bestseller Business Model Generation (2010), which sold over 1 million copies in 30 languages. Today it's taught in MBA programs globally and used by 5M+ founders validating business ideas. The canvas's strength is showing that businesses aren't isolated pieces — changing the value proposition forces changes in channels, segments, and revenue.